To capture the hearts of consumers who love their automobiles, Griot’s Garage wanted to acknowledge current and potential customers who were “car guys” from birth.
This national broad-based brand concept was a departure from typical car care product marketing, and featured founder Richard Griot (a car guy’s car guy himself) in the creative.
:30 second digital and brand content: "You Were Born"
"LOVE IT, EXACTLY WHAT WE
WERE LOOKING FOR."
President, CEO Griot's Garage
Multi Platform digital, online interactive campaign